The sneaker world is buzzing with excitement as Jordan Brand prepares to drop the highly anticipated Air Jordan 4 "Reimagined Bred", one of three major Jordan releases scheduled for 2024 (alongside the Air Jordan 11 "DMP" and Air Jordan 4 "Military Blue").
The Heritage
This November marks the latest evolution of the iconic colorway that debuted in 1989 when Michael Jordan wore the original Bred AJ4 during his legendary playoff run. The "Black/Cement Grey/True Red" combination has remained one of the most sought-after color schemes in sneaker history.
What's New in the Reimagined Version?
Jordan Brand is pushing boundaries while respecting the classic with these key updates:
- Buttery premium leather replaces the original durabuck material
- Slightly darker grey accents to complement the jet black base
- Nike Air branding on the heel (ditching the Jumpman logo of later releases)
- Subtle aging treatment for a "ready out of the box" vintage look
Collector Impressions
"The Reimagined concept gives us the classic color blocking everyone loves but with upgraded materials," says sneakerhead Jason Brown. "That leather makes them shine differently than the OG but still feels respectful to the original."
Release Details
| Build: | Men's sizing, Grade School and Preschool expected later 2024 |
|---|---|
| Color Code: | Black/Fire Red-Cement Grey-Summit White |
| Release Date: | November 23, 2024 (Black Friday Weekend) |
| Retail Price: | $220 USD / €220 / £180 (expected) |
With returns to inspired original design elements alongside thoughtful premium material upgrades, the Air Jordan 4 "Reimagined Bred" represents one of the strongest Retro+ executions yet. Indicator of a threepeat alongside its lauded Georgetown and White Cement predecessors?
*Horwale will update with location-specific raffle links as drop date approaches*